Cellulant
Role Purpose
The Business Development Executive will drive Cellulant Uganda’s growth by identifying, developing, and managing business opportunities that expand our market presence and revenue. This includes building and maintaining strategic partnerships, developing go-to-market strategies, and spearheading initiatives to enhance the adoption of our payment solutions, including the Tingg platform.
This role requires deep industry knowledge, strong relationship management skills, and a data-driven approach to decision-making. The ideal candidate is a self-starter, strategic thinker, and execution-oriented professional with a proven track record in business development, fintech, or payments.
Key Responsibilities
1. Market Research & Opportunity Identification
Conduct in-depth market research to analyze industry trends, customer behaviors, and competitor activities in Uganda’s payments landscape.
Identify gaps and opportunities for Cellulant’s products and recommend strategic actions.
Develop and maintain a market intelligence framework to ensure proactive adaptation to market changes.
2. Business Growth & Sales Strategy Execution
Develop and execute a business development strategy that aligns with revenue growth targets and market expansion goals.
Identify and prioritize high-value customers and industry segments with growth potential.
Define customer acquisition and engagement strategies, ensuring a strong sales pipeline.
Work with cross-functional teams to design sales pitches, proposals, and presentations tailored to different customer segments.
Develop go-to-market strategies for new products and services, ensuring a competitive market entry.
3. Strategic Partnerships & Relationship Management
Identify, negotiate, and establish strategic partnerships with banks, mobile network operators (MNOs), merchants, e-commerce platforms, and other fintech players.
Lead contract negotiations and partnership agreements, ensuring mutually beneficial terms.
Develop a relationship management strategy to maintain and expand key partnerships.
Work closely with partners to optimize integrations, drive adoption, and resolve challenges in product deployment.
4. Customer Acquisition & Revenue Generation
Lead customer outreach efforts, engaging key accounts to onboard them onto Cellulant’s payment ecosystem.
Develop and implement customer engagement programs to increase product adoption and retention.
Analyze customer pain points and work with the Product & Technology team to create tailored solutions.
Drive adoption of Tingg among merchants and businesses, ensuring growth in transaction volumes.
Collaborate with the marketing team to develop and implement customer education campaigns.
5. Product Development & Market Fit
Work closely with the Product & Technology team to provide market insights that inform product improvements and innovations.
Participate in product testing and feedback loops, ensuring optimal user experience.
Identify potential product differentiation opportunities and develop strategies to enhance market competitiveness.
Provide input on pricing models, ensuring competitive and profitable offerings.
6. Revenue Monitoring & Business Performance Analysis
Track and analyze revenue performance, identifying growth drivers and bottlenecks.
Provide weekly, monthly, and quarterly reports on business development activities, revenue performance, and market trends.
Use data analytics tools to measure performance, assess ROI, and optimize business development strategies.
7. Brand Promotion & Thought Leadership
Build and maintain strong executive-level relationships with key industry stakeholders.
Work closely with the Marketing team to create thought leadership content (e.g., blogs, whitepapers, webinars) showcasing Cellulant’s value proposition.
Develop and implement PR strategies to position Cellulant as a leader in the digital payments space.
Requirements & Qualifications
Must-Have Experience:
Bachelor’s degree in Business Administration, Marketing, Finance, Economics, or a related field.
Minimum of 5 years of experience in business development, sales, or partnerships within fintech, payments, or banking.
Proven ability to develop and execute sales strategies that drive revenue growth.
Experience in negotiating high-value deals with banks, merchants, or payment service providers.
Strong understanding of Uganda’s digital payments landscape, including mobile money, banking regulations, and fintech ecosystems.
Preferred Experience:
Experience working with payment gateways, digital wallets, or banking solutions.
Existing network of industry contacts in banking, telecom, and financial services.
Experience in product development or go-to-market strategies in a fintech environment.
Familiarity with API integrations and digital payment infrastructures.
Skills & Competencies
Technical Skills
CRM proficiency (e.g., HubSpot, Salesforce) to manage leads, sales pipelines, and partner relationships.
Strong financial acumen for analyzing revenue streams and pricing models.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) for reporting and presentations.
Ability to interpret data analytics and market research reports to guide decision-making.
Soft Skills
Strategic Thinking & Problem-Solving: Ability to identify opportunities, anticipate challenges, and develop innovative solutions.
Negotiation & Persuasion: Strong ability to influence and close high-value deals.
Communication & Presentation: Excellent verbal and written communication skills to engage partners, stakeholders, and clients effectively.
Leadership & Teamwork: Ability to lead initiatives and collaborate with cross-functional teams.
Resilience & Adaptability: Comfortable working in a fast-paced, high-pressure environment with evolving market conditions.
